In a world where it feels like every square inch is covered in advertisements, its interesting to me how little league "branding" was actually more in-your-face when I was a kid. While I played for Kasler's Dairy and Sports, Inc, my son's league consists of the Blue Jays, Rockies, Nationals and Cardinals. Today's sponsors still have
some space on the back of the shirts, but there's no logos and the sponsor name is almost incidental.
I definitely like it, I'm all for reducing the extent to which brands are in our kids' faces. I'm just surprised to see anywhere in the world where there's actually *less* branding then when I was a kid.
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